{"id":3620,"date":"2026-05-17T17:02:29","date_gmt":"2026-05-17T17:02:29","guid":{"rendered":"https:\/\/pabonhallbusiness.com\/?p=3620"},"modified":"2026-05-17T17:02:29","modified_gmt":"2026-05-17T17:02:29","slug":"ise-indice-de-salud-etica","status":"publish","type":"post","link":"https:\/\/pabonhallbusiness.com\/es\/ise-indice-de-salud-etica\/","title":{"rendered":"ISE (\u00cdndice de Salud \u00c9tica)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Hola! \ud83d\udc4b \u00bfc\u00f3mo va todo?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Acabo de publicar la 3ra entrega de mi serie sobre Marketing Responsable y creo que te interesa especialmente para la gesti\u00f3n de este a\u00f1o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hablo sobre el ISE (\u00cdndice de Salud \u00c9tica). \ud83d\udcca<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Muchos negocios muestran ROAS y ventas positivas mientras su reputaci\u00f3n se cae a pedazos por dentro. Como dice Drucker: &#8220;Lo que se mide mal, se corrompe&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este art\u00edculo te comparto:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udc49 Por qu\u00e9 el LTV \u00c9tico es m\u00e1s rentable que el extractivo.<br>\ud83d\udc49 C\u00f3mo decirle &#8220;NO&#8221; a una junta directiva que solo busca el n\u00famero inmediato.<br>\ud83d\udc49 3 m\u00e9tricas accionables para auditar la confianza de tus clientes hoy mismo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puedes leerlo aqu\u00ed:<br>\ud83d\udc49\ud83d\udc49 <a href=\"https:\/\/www.linkedin.com\/pulse\/el-kpi-%C3%A9tico-c%C3%B3mo-medir-lo-que-realmente-sostiene-una-acosta-garcia-etvjf\/?trackingId=SyllfRdpRKKD%2Bk%2B3Odkl0Q%3D%3D\" data-type=\"link\" data-id=\"https:\/\/www.linkedin.com\/pulse\/el-kpi-%C3%A9tico-c%C3%B3mo-medir-lo-que-realmente-sostiene-una-acosta-garcia-etvjf\/?trackingId=SyllfRdpRKKD%2Bk%2B3Odkl0Q%3D%3D\">Has aqui <\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Me encantar\u00eda saber qu\u00e9 opinas sobre el concepto del \u00cdndice de Promesa Cumplida (IPC). \u00bfLo medir\u00edas en tu empresa?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Alexander Acosta<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Hola! \ud83d\udc4b \u00bfc\u00f3mo va todo? Acabo de publicar la 3ra entrega de mi serie sobre Marketing Responsable y creo que te interesa especialmente para la gesti\u00f3n de este a\u00f1o. Hablo sobre el ISE (\u00cdndice de Salud \u00c9tica). \ud83d\udcca Muchos negocios muestran ROAS y ventas positivas mientras su reputaci\u00f3n se cae a pedazos por dentro. Como dice Drucker: &#8220;Lo que se mide mal, se corrompe&#8221;. En este art\u00edculo te comparto: \ud83d\udc49 Por qu\u00e9 el LTV \u00c9tico es m\u00e1s rentable que el extractivo.\ud83d\udc49 C\u00f3mo decirle &#8220;NO&#8221; a una junta directiva que solo busca el n\u00famero inmediato.\ud83d\udc49 3 m\u00e9tricas accionables para auditar la confianza de tus clientes hoy mismo. Puedes leerlo aqu\u00ed:\ud83d\udc49\ud83d\udc49 Has aqui Me encantar\u00eda saber qu\u00e9 opinas sobre el concepto del \u00cdndice de Promesa Cumplida (IPC). \u00bfLo medir\u00edas en tu empresa? Alexander Acosta<\/p>","protected":false},"author":3,"featured_media":3621,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[30],"tags":[59],"class_list":["post-3620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emprendimientos","tag-alexander-acosta"],"_links":{"self":[{"href":"https:\/\/pabonhallbusiness.com\/es\/wp-json\/wp\/v2\/posts\/3620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pabonhallbusiness.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pabonhallbusiness.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pabonhallbusiness.com\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/pabonhallbusiness.com\/es\/wp-json\/wp\/v2\/comments?post=3620"}],"version-history":[{"count":1,"href":"https:\/\/pabonhallbusiness.com\/es\/wp-json\/wp\/v2\/posts\/3620\/revisions"}],"predecessor-version":[{"id":3622,"href":"https:\/\/pabonhallbusiness.com\/es\/wp-json\/wp\/v2\/posts\/3620\/revisions\/3622"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pabonhallbusiness.com\/es\/wp-json\/wp\/v2\/media\/3621"}],"wp:attachment":[{"href":"https:\/\/pabonhallbusiness.com\/es\/wp-json\/wp\/v2\/media?parent=3620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pabonhallbusiness.com\/es\/wp-json\/wp\/v2\/categories?post=3620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pabonhallbusiness.com\/es\/wp-json\/wp\/v2\/tags?post=3620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}