ISE (Índice de Salud Ética)

Hola! 👋 ¿cómo va todo?

Acabo de publicar la 3ra entrega de mi serie sobre Marketing Responsable y creo que te interesa especialmente para la gestión de este año.

Hablo sobre el ISE (Índice de Salud Ética). 📊

Muchos negocios muestran ROAS y ventas positivas mientras su reputación se cae a pedazos por dentro. Como dice Drucker: “Lo que se mide mal, se corrompe”.

En este artículo te comparto:

👉 Por qué el LTV Ético es más rentable que el extractivo.
👉 Cómo decirle “NO” a una junta directiva que solo busca el número inmediato.
👉 3 métricas accionables para auditar la confianza de tus clientes hoy mismo.

Puedes leerlo aquí:
👉👉 Has aqui

Me encantaría saber qué opinas sobre el concepto del Índice de Promesa Cumplida (IPC). ¿Lo medirías en tu empresa?

Alexander Acosta

My name is Lina Pabon Hall, Founder and Director of PABON HALL Business. I was part of the commercial mission 2023 to Ecuador. I had the opportunity to talk with entrepreneurs and small business owners, where I could see their frustration and disappointment.

Having worked hard to prepare their products for export, unfortunately, they did not receive any help in launching their products overseas.

That experience inspired me to created PABON HALL Business Trade to help small and medium-sized enterprises in Ecuador. We have only been operating for a year, and we are extending our services into Colombia.

Living in the United Kingdom for over 20 years has given me a deep understanding of British culture, market trends and consumer preferences. This valuable experience allows me to identify market opportunities and carefully select high-quality Ecuadorian products with the potential to succeed in the UK market.

Through Pabon Hall Business, I am committed to building bridges between Ecuadorian producers and British consumers, creating opportunities for international growth while showcasing the quality, authenticity and richness of Ecuadorian products.

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